Free eBook: A Beginner’s Guide to Google Analytics

Updated 27th August 2013: The second edition of my Google Analytics eBook is now available for download. This edition is totally rewritten with new screenshots and new functionality that has been introduced since the first edition of this eBook.

Download the eBook: Ben Barden – A Beginner’s Guide to Google Analytics (1.5MB PDF)

This is a short, 22-page guide to the main features in Google Analytics, which is a great tool for tracking activity on your blog or website.

This eBook includes:

  • Getting Started:
    • Introduction
    • Get the code
  • Orientation:
    • Jargon Buster
    • Understanding the Graph
    • Removing metrics
    • Working with the current day
  • Learn About Your Audience:
    • Navigating back to the start
    • Operating System and more
    • Customising the table view
  • Traffic Sources
  • Keywords
  • Content
  • Comparing Date Ranges
  • Visitors Flow
  • Annotations
  • Goals

Download the eBook: Ben Barden – A Beginner’s Guide to Google Analytics (1.5MB PDF)

Hope you enjoy it! Let me know if you have any feedback.

  • Pingback: 50 Resources for Getting the Most Out of Google Analytics

  • Andrew

    Hey Ben,

    Thanks for posting the e-book. It’s not easy to explain google analytics clearly but you’ve done a fantastic job. I’ve linked to you from my article on how non-profits can improve their outreach:

    All the best,

    Websites for NGOs, charities and ethical companies

    • Ben Barden

      Hi Andrew – thanks for stopping by. Good to hear you found the eBook useful. I appreciate the link :)

  • Elaine

    Hi ,
    Thanks for the free ebook!


    • Ben Barden

      Hi Elaine – happy to help :)

  • Romain

    Dear Ben,

    This is extremely useful document, back to basic, and I was looking for a long time the meaning of the symbol “/”, to figure out that it links to Home page.

    All the best,


    • Ben Barden

      Thanks Romain :)

  • claire

    Hi is the ebook – Ben Barden – A Beginner’s Guide to Google Analytics – still available?

    • Ben Barden

      Hi Claire – I’m sorry about that – it looks like the file temporarily disappeared when I moved this blog to a new server. The ebook is definitely still available and I’ve re-uploaded the file so you can grab it. Thanks for the heads up :D

  • KBAF

    Hi Ben,

    I can’t wait to get started, thank you for the wonderful tips. It’s time I do a little learning of my own.

    • Ben Barden

      Hi KBAF – thanks for commenting, I hope you find the guide useful :)

  • Lucy

    Hey Ben,

    Great job , very well explained! So glad to have found you. Thanks a lot!

    • Ben Barden

      Hi Lucy :) Thanks! Happy to help :D

  •  phifermosqtuitoscreens

    Yeah thank you sooo much for the guide. I was longing for the Google Analytical code and about how it works and statistics and all. This pdf is very much helpful especially for SEO novice. Thank you very much for sharing the helpful article.