So you’ve written an awesome post, and you want people to read it.
It’s not all about your reach – how many people you’re connected to, and how many people are sharing your content. That’s more to do with how you’re getting people to your blog in the first place.
But once a reader starts reading your post, they need to zero in on your message and not get distracted by other things.
If a reader is partway through your post, and there’s this little animation in your sidebar that they can see in the corner of their eye, it’s drawing their attention away from your content.
Wrecking someone’s concentration while they’re reading your post isn’t a good idea. You may as well write any old junk and throw a popup in their face, as that’s about as effective as your awesome content is going to be.
How do you ensure you’re maximising your content by making it the top priority on your blog?
Size Does Matter
Your posts are the substance of your blog. They should be given the space they deserve. Make sure your blog design has a wide content area.
You can have a sidebar, but keep it narrow, and don’t have multiple sidebars. Left and right sidebars can make it feel like you’re “boxed in” when reading posts.
Use Complementary Colours
Thinking about the colours to use in your blog’s theme isn’t the only stage in designing a great colour palette.
Once your blog design is up, you should aim to choose widgets or ads that fit in with the overall theme. Jarring combinations or colour clashes can detract from your content, and make your colour scheme look amateur and badly thought out.
Remember those cute little animations you used to see all over the web? They were pretty distracting if they were merrily flashing and bouncing away in the sidebar when you’re trying to read a post.
But the days of animation aren’t over. If you’ve put ads on your blog, watch out for animated images or Flash ads. They can take people away from your content – and they can also slow down your blog.
Homepage vs Post Page
You can do a lot more with your homepage that you might not do with your post pages. Your homepage serves a different purpose to your post pages: its aim is to draw readers into your latest and greatest posts. On the other hand, your post pages should keep readers interested from the start of the post to the end.
On your homepage, you can improve your content priority with strong post titles and intros, along with striking images. The approach is quite different to that of a post page.
How much are you thinking about content priority? Are you distracting readers with unnecessary movement or irrelevant content in your sidebar?
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