Your blog is one of millions. Why should people read your blog over another?
Your niche, your posting frequency, the length of your posts, your style or tone are the types of thing you might mention when talking about your blog.
If you’re in the blogging/marketing/social media/online niche, here are some examples of how you might currently be marketing your blog:
- Daily blogging tips.
- Useful tips to help you make money.
- No holds barred, blunt and brutal posts.
- Easy to understand, easy to implement.
- Super quick posts that won’t take up too much of your time.
- Long, comprehensive megaposts that leave no stone unturned.
- Guides and tutorials with plenty of screenshots.
- Honest videos where I talk to you every week.
- Tips and tricks you won’t have heard before.
- Watch me as I learn a topic and tell you how to learn it, too.
I don’t think any of these are all that great. They promise something that lots of other blogs are also doing. None of them are particularly original. And you won’t really know if any of the statements hold true until you go and read some of the author’s posts.
Your Unique Selling Point
The key to a unique selling point is that you don’t just say “here’s what I do”. You say “here’s what I have to offer, and here’s how it adds value for you”.
To promote your blog, you need to figure out what your unique selling point is. Think of how you would sell your blog with a very limited amount of words. What would you say to convince readers to read your blog?
How about if readers aren’t already at your blog, so you first need to convince them to go there?
My Unique Selling Point
Since publishing my “Blogging in Seasons” eBook, I’ve realised that this is the biggest selling point I have. Blogging in seasons is a bold, different approach to blogging. The eBook is a product I can promote: a single PDF that you can download to understand what blogging in seasons is all about.
Have a look at my personal site for an example of how I sell the concept of blogging in seasons to readers. I describe it as “a method for keeping your blog fresh and avoiding burnout”. This clearly outlines its purpose, and shows the value it will bring if you use it.
When I’ve written my next eBook, I can promote that too. But rather than saying I offer unique, insightful and valuable blog posts and eBooks, I’m simply going to describe what products I have to offer.
Packaging posts into an eBook gives you a product to offer. If it’s compelling enough, this product can be your unique selling point.
What’s Your Unique Selling Point?