Today, I’d like to turn that idea on its head, and explain how you can use blogging in seasons to make one blog conquer several different topics – but without running a “do everything” blog.
Do You Have Several Interests?
I’m not much of an outdoors-y type – so I’d feel a bit silly saying “I have a wide variety of interests”. Most of them are something to do with technology or the Internet.
However, I do have an interest in the following things:
- social media
- web development
- writing music
- apps and casual gaming
I particularly enjoy it when two interests or more interests overlap. In practice, this usually means blogging about one of my other interests. Writing an app review, updating my music site, suggesting apps for bloggers to use, that kind of thing.
When Two Interests Collide
Sometimes I think up a way for two interests to collide. My latest idea is to start a blog focusing on usability for bloggers.
But while it might make an excellent blog, it’s an idea that would mostly overlap with other “blogs about blogging”, or indeed, general usability blogs.
It was then that I realised I could do a better job of that idea on an existing blog – namely, Quick Blog Tips.
This is where seasons come into play.
Why Write a Season Instead of Launching a New Blog?
My plan is to write a season with a limited number of posts, instead of starting a new blog with a potentially limitless number of posts.
This means I force myself to only write the absolute best content in this niche, and not squeeze out every last drop of a topic that ultimately has a limited lifespan.
Perhaps you can think of many more posts than I could for this niche. I couldn’t think of a lot. When I started listing out potential topics, I came up with seven. I might think of more, but I doubt I’ll have 30 or 40 great topic ideas.
It therefore makes more sense to work on this as a series of posts, which will form a new season of Quick Blog Tips – and will also become an eBook.
Continuing to build an existing blog, instead of starting a totally new one, means you can focus your promotional efforts on your main blog. There’s definitely a time and a place for multiple blogs, but running two blogs is a huge undertaking – particularly if you try to do everything yourself. Even more so if this isn’t what you do for a living. In other words – think carefully before starting too many blogs.
Why a Broad Niche Works
Having a blog about blogging might not be the most original topic. But there’s a benefit of choosing a broad niche such as blogging – it means you can choose sub-topics and spend several posts focusing on those sub-topics.
This isn’t so much a case of writing an endless stream of one-off tips and tricks, because your niche is so broad. It’s more to do with the fact that you can sub-divide your niche into smaller areas, and blow those up into a powerful series of posts – a season.
I think that if you run seasons on a broadly focused blog, you could trump a blog that’s in a much more narrow niche and only publishes posts on that one topic.
Could you broaden your blog’s focus and avoid starting a totally new blog?