Someone just published a great post, and you want to tell the world.
What’s your next move?
- Post a great comment.
- Share the post.
Did you answer 3 – Both?
If so – stop right there.
Don’t post a comment, and then immediately share the post. Use Buffer to schedule the tweet, and post your comment now.
If you do both at the same time, the blogger may end up replying to you twice in a row, in different places. It gets worse if you share the post on multiple networks.
It can also become quite boring if your social followers see you sharing the same post on every network.
Instead, you should spread out your sharing.
Post a comment today.
Schedule a tweet for tomorrow.
Bring up the post on Google+ or Facebook in a couple of days from now.
Keeping Up Appearances
Spreading out your sharing helps to keep the content hot. If you do everything on day 1, the post may get a burst of traffic, and then die away.
You’ll also have greater visibility with the author of the content. They’ll see you sharing their content over a period of a few days. This is far more valuable than one mass-share – especially if you vary the times of day when you share the content.
Greater visibility means more opportunities to connect with other bloggers.
Save Something For Tomorrow
Are you sharing everything as soon as you find it? Or do you save some things for tomorrow?