If you’ve set up a Facebook fan page for your blog and you’ve accumulated more than 30 likes, an “Insights” box will show up when you view the page as an admin.
The Insights box displays a little graph that shows your reach: that is, the number of people who saw your post within a 7 day period.
Different posting habits can lead to different levels of reach. Let’s look at a few examples.
Automated Posting Disabled
A quick caveat: these graphs were not taken at a time when automatic posting was turned on. I turned it on when I went away on holiday, but turned it off shortly after I came back.
One Post After a Period of Inactivity
On my “Ben Barden” fan page, I went for quite a while without posting anything at all. You can see the gradual decline at the start of the graph.
Then, when I posted something new, the reach shot up and stayed up for several days.
The lesson here is that it’s never too late to post on your Facebook page. As long as people have liked your page, new posts stand a good chance of being seen.
Several Posts After a Short Delay
This is a continuation of the first graph. A couple of weeks after the first post, and having seen the reach drop back down again, I posted four times in quick succession.
You can see that the result of this was a steady increase in reach.
The lesson here is that if you’re posting great content, a steady flow of new posts can help to ensure readers don’t forget about you.
Frequent Posts With Some Recent Popularity
This is the recent graph for the Quick Blog Tips fan page. The page has had a steady flow of new posts, although not at regular intervals, and the reach has stayed fairly low.
However, the last two or three posts triggered some renewed interest, perhaps because one of them was more popular than the ones before.
The lesson here is that regular updates doesn’t guarantee anything. I’m always trying to post great content, so perhaps it was more to do with when I posted the updates. But it may also be due to the fact I have fewer likes on the QBT fan page, so any interest can look like a much bigger spike than it is.
Your Mileage May Vary
These graphs are just from my experience. You won’t get the same results as me, but I think there are still a few things we can learn from the graphs.
What patterns have you noticed on your Facebook fan page? What gets people to notice your posts?