If content is king, then building an outstanding blog primarily requires you to write lots of outstanding posts. How can you write an outstanding post?
1. Be Positive
In the UK, I’m familiar with the phrase “everybody loves a moan”. That may be true for some of us, however, it’s pretty boring to read post after post where the author is constantly complaining and not trying to change things for the better.
If life sucks, find things that make you happy, and blog about them instead.
2. Be Original
How many more times do we need to hear about how much people love the plugins we’re already using, the sites we’ve already visited, and the blogs we’re already reading?
Sure, not everyone will know about them, but I think you’d be much better off finding unusual and unexpected material instead of the same old stuff. Do some research.
3. Be Fresh
If you want to produce fresh content, you’ll need to look beyond the topic at hand, and consider how you present it. A great topic written in a bland style isn’t going to move mountains.
Bring a fresh outlook to the table, and you’ll start to build a following of readers who want to hear your views on the latest things in your field.
4. Be Interesting
We’ve talked about your choice of topics, and how you write about it. To be truly interesting, you don’t just need a fresh writing style – you’ll need to captivate readers with compelling and convincing arguments.
Why do you feel the way you do? Why does a topic matter to you so much?
5. Be Snappy
Blogs include bite-sized chunks of wisdom. Bite-sized articles are much easier to digest than a massive, sprawling post. Blogs aren’t books.
If you want people to jump in, read your posts and stick with you right to the end, consider writing a short, snappy post. Don’t make it any longer than it needs to be. Don’t waffle.
6. Be Direct
If you’re circling around an issue instead of addressing it head-on, readers will begin to wonder what you’re trying to say. If you’re trying to keep everyone happy, well, don’t bother!
The more up front you are with your message, the more likely it is that readers will connect with it and relate to it. Why go around the houses when you can go direct?
What do you think makes a post outstanding?