Displaying upcoming posts allows readers to see what’s coming up next. Why is this something you should do on your blog?
1. Show Readers You’re Not Going Anywhere
If you haven’t posted for a week or two, your blog can feel stale and neglected. Having new content shows that your blog is up to date.
Showing future posts goes one step further by allowing readers to see that you’ll be back soon. If you’re not posting daily, it’s a great way to bridge the gap between your current post and the next post.
If you’ve ever enjoyed watching a TV series, you’ll probably be pleased to hear it’ll be “back next week”. It’s a bit sad when the series ends. Don’t let readers think your blog is coming to an end!
2. Give Away a Little – but Not Too Much
Showing the titles and a short introduction of your upcoming posts means you can build up some buzz before the posts go up. As you’re not showing the full text of the post, you’re not giving away too much.
Readers will be able to spot a high quality post before it goes up, and know when to expect it. Some unusual titles may grab the attention of a reader who’s used to what I call “blogging by numbers” – that is, posts that are predictable or that have been done to death.
3. Force Yourself to Write Awesome Titles
If you wanted to tell the world about an upcoming post but you could only share the title, what would you do? I’ve found that this makes you write better and better post titles.
Writing great titles is extremely important – it makes your posts stand out.
How to Display Upcoming Posts
Install the “Upcoming Posts” plugin for WordPress. Also, don’t forget to check out my guide in the Further Reading links shown below – the third link shows you how to improve this plugin and make it look awesome.
Do you use the Upcoming Posts plugin? Why else do you think sharing upcoming posts is a good idea?