If you’re going to do a bit of promotion, you need to prepare your blog first. One of the most important things to do is to show that you don’t ignore commenters.
This is most important with the posts displayed on your homepage, as they are the most prominent. If the first thing someone sees is a bunch of unanswered comments, it doesn’t give a great first impression.
When to Reply?
You don’t have to reply to all of your comments the moment they come in. But it’s worthwhile to keep up with your replies. Make sure you’ve replied to all recent comments before you link to one of your posts on your favourite social network.
Do You Reply To All?
Not every comment warrants a reply. I aim to reply to all comments except when someone replies to my reply, unless they ask a question. Otherwise, it could go on for a while.
Turn Off Auto Sharing
If you automatically share your posts on Facebook or Twitter, there may be times when a post gets promoted before you’ve had a chance to reply to the comments on your latest posts. This is one reason why I don’t think you should use tools such as Networked Blogs to automatically share your posts. See the end of the post for more on this.
Post Your Replies Now!
You may set out with good intentions and aim to catch up with your comment replies in one go. But it can take time to write replies. So don’t let comments build up, if you plan to reply to them.
How to Keep Track
A quick way to keep track of your comments is to hold onto the notification emails until you’ve replied to the comments. Once you’ve replied, delete the email. It’s simple but really effective. If you’re worried about clogging up your inbox, you could move the comment notifications to a folder, but keep them unread so they stand out. However, this can be less effective as you don’t see the emails every time you login to your email.
When do you reply to comments? Do you post all of your replies before promoting your posts?